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Site Purpose

Before any attempt to build a new website from scratch, to maximize the effort put into its construction, you need to ask WHY you want one in the first place. Do you wish to increase sales by sharing product information? How about generate leads for a sales team? Are you looking to add any digital tools for customers or staff to use, to add value to the browsing experience or help your staff work more effectively?

Site Planning

Before any visual design can happen, information design must take place. You need to know what information to convey on your site so that proper planning of how many pages the site will have, how easy it will be for users to find the information they are looking for, and how you wish to present the information on a website itself.

Once planning progresses to visual design, some questions need to be answered - what colours, fonts, images, icons, and layouts are either being used already or need to be considered for usage on a website being built? How do you convey your message properly across mobile, tablet, and desktop screens? And will your site be considered accessible to people who have a visual impairment?

Site Construction

Any site builder can throw together something that looks good on the surface, but properly-built websites have architecture that allows search engines to properly crawl your site, allowing it to be found by more visitors. They can also help those with visual impairments needing the assistance of a screen reader.

Also, how's your page load speed? Do you know which tools are available to check how fast your site can load on mobile or desktop screens? Visitors will not stay long if your site does not load.

Ease of Use

WordPress sites are easy for everyday business owners and individuals to update, maintain, and customize to your needs. It's as nimble as you are!

Any site can be built to allow its owner to quickly update pricing, business hours, key images, important details, and more, with thoughtfully customized inputs.

WordPress sites also give you integrated Search Engine Optimization, which will help you appear higher in Search Engine rankings, and easy-to-build contact forms give your customers an easy way to get in touch with you!

Design

It sounds simple, but your user experience also requires informational, functional, as well as visual design. And it needs to be accessible to every one of your site's visitors.

Ensuring your site meets current web accessibility standards comes standard, and it means the world to people with an accessibility requirement that you've thought of them.

A site with a great informational design makes sure your customers can find the information they are looking for in a timely manner, and don't leave your site - and visit the site of a competitor - in frustration.

Marketing

The site could look amazing - better than any other website you have ever seen - but how well is the copy written?

Has your site's copy been written to be easily read or scanned by the reader? And does the site offer a clear call to action - something to trigger the user to subscribe to a newsletter or send a request for more information?

Good copy on a website can make the difference between making a sale, and not being taken seriously by a potential customer due to the writing they've seen on your site. Copy can be either created or enhanced before a site is made live to give the user the best possible first impression.